Since Infinity: Chosen Before the Foundation of the World

Most brands put a year under their name. Established 1998. Since 2012. It tells you how long they have been around, and quietly asks you to trust them for it.

We put an infinity sign there instead. Not because Masiix is old, but because the thing we are pointing at is older than any of us.

Since ∞.

The idea comes from Ephesians 1:4: He chose us in Him before the foundation of the world, that we should be holy and blameless before Him in love. Before the first city, before the first name was written down, the choosing had already happened. There is no founding year for that.

That is why the verse runs down the sleeve. I am chosen to be holy and blameless in love. It sits on the forearm, where you see it when you reach for a door, check the time or lift a hand to wave. It's for you first, and anyone who reads it second.

The embroidery is burgundy on cream, stitched rather than printed, so it holds up wash after wash. A promise that old deserves thread that lasts.

You were not chosen because of how you turned out. You were chosen before you started. Wear it like you know.